Meet E-Volt, Candlewick's New YA Ebook Tumblr

Candlewick Press has launched E-Volt, a new young adult Tumblr page that the publisher will use to promote new ebooks and share deals.
eVoltLogoCandlewick Press today announced the launch of E-Volt, a new young adult Tumblr page that the publisher will use to promote new ebooks and share deals. YA readers can also sign up for alerts promoting several novels a month—both backlist and new titles—that are instantly accessible for $2.99 or less, along with such bonus content as chapter teasers, audio clips, videos, and author bios. “Tumblr is a haven for teens and young adults so we think this is a great platform to reach out to them about our YA e-books,” says Raquel Stecher, Candlewick's online marketing manager, in the announcement. “E-Volt will be a way for YA readers to discover titles and authors and get great deals, regardless of which e-reader they might have.” E-Volt currently features such previously published titles as The Astonishing Life of Octavian Nothing, Traitor to the Nation, Volume One: The Pox Party by M.T. Anderson; The Earth, My Butt, and Other Big Round Things by Carolyn Mackler; The Knife of Never Letting Go: Chaos Walking Series Book #1 by Patrick Ness; Finnikin of the Rock by Melina Marchetta; The Naming: The First Book of Pellinor by Alison Croggon; Angel Burn by L.A. Weatherly. Also featured on the site are new titles Angel Fever (“Angel Trilogy” Book #3) by L.A. Weatherly and The Lumatere Chronicles: The Complete Trilogy by Melina Marchetta. “With more tablets in the marketplace, we are conscious of the need to give consumers every excuse to use them as a reading device,” adds John Mendelson, Candlewick’s senior vice president of sales. “E-Volt is an exciting extension of our efforts to reach readers directly regardless of their chosen reading platform. What started as a conversation about an e-book deal site blossomed into what will hopefully become a community for learning about and sharing great reads for teens.”

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