Dear Lego, we want building bricks not beauty tips

In my home and in my libraries I am a huge champion of Lego. They are, to me, a great STEM/STEAM tool that make for a solid foundation for my Mobile Makerspace. I was, personally, a little dismayed when they introduced Lego Friends “for girls”, because Lego was the perfect gender neutral toy. But honestly, [...]

In my home and in my libraries I am a huge champion of Lego. They are, to me, a great STEM/STEAM tool that make for a solid foundation for my Mobile Makerspace. I was, personally, a little dismayed when they introduced Lego Friends “for girls”, because Lego was the perfect gender neutral toy. But honestly, we do have some Lego Friends (they were gifts) in my home and if you mix them up with all the other Lego blocks it really isn’t a big deal, just a wider variety of colors. But I was dismayed to learn that Lego was including “beauty advice” for girls in its Lego magazine, which is targeted towards 6 to 12 year olds. Rather than writing up a post about how disappointed I am with more traditional gender messaging creeping into the Lego brand I thought I would share several tweets shared yesterday on Twitter that highlight how off brand this messaging is.

[View the story "Dear Lego, we want building bricks not beauty tips" on Storify]

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