Got a favorite book trailer that promotes reading? School Library Journal wants to know. Starting September 27, we're asking readers to vote for their favorite trailer as part of our first annual Trailie Awards, which seeks to recognize the important role that video plays in bringing readers and books together--and the wonderful people who create these digital ads for books. Voters must select the best video in six categories: publisher/author created for elementary readers (PreK-6); publisher/author created for secondary readers (7-12 grade); student created for elementary readers (PreK-6 grade); student created for secondary readers (7-12 grade); adult (anyone over 18) created for elementary readers (PreK-6 grade); and adult created for secondary readers (7-12 grade). A committee of librarians will choose four nominations in each category, and the winners will be announced at the School Library Journal Leadership Summit on the Future of Reading on October 22, 2010 in Chicago, IL. Anyone is eligible to nominate a video, but it must be produced between January 1, 2006 to July 1, 2010. Just send an email to SLJbooktrailers@gmail.com. Include the name of the video, the video's creator(s), the author, the title of the book in the video, the URL to view the video, and no more than 200 words describing how it draws in potential readers. Over the past few years, publishers, authors, librarians, and fans have used book trailers--or video advertisements for a book--using techniques similar to those of movie trailers. Besides its use as a promotional tool, book trailers are a way to get reluctant readers motivated about reading. A trailer for Dark Symphony (Jove, 2003) by Christine Feehan took place at a book convention in Shreveport, LA in 2003 and was one of the first ever to be shown publicly. It was produced by Circle of Seven Productions, whose CEO Shelia Clover English went on to trademark the term "book trailer". The ease of posting videos on such sites as YouTube, MySpace, and iFilm quickly added to the popularity of book trailers. In 2006 Random House, in conjunction with Kirkus Reviews, promoted book trailers with the Kirkus Book Video Award Competition, which asks student filmmakers to create video trailers based on three upcoming young-adult novels published by Delacorte Press, an imprint of Random House Children's Books.