New York, New York, November 20, 2014 -- Penguin Random House, the world’s largest and most global trade book publisher, is announcing the launch of #GiveaBook, a newly created social media campaign designed to promote books as gifts this holiday season and give back to U.S. children in need.  For every use of the hashtag #GiveaBook on Facebook and Twitter before December 25, Penguin Random House will donate a book to the Save the Children organization, up to 25,000 times. The #GiveaBook campaign officially begins on “Small Business Saturday” (November 29) and runs through December 24.  Born out of brainstorming sessions by Penguin Random House sales reps, #GiveaBook was designed to encompass books and authors from all publishers, for readers of all ages.  Follow the campaign on Twitter @giveabooknow and on Pinterest at www.pinterest.com/giveabooknow and become a friend on Facebook at www.facebook.com/giveabooknow . In conjunction with last night’s National Book Awards ceremony in New York City, the first #GiveaBook author videos were posted on the #GiveaBook Facebook page. The campaign is issuing a #GiveaBook video challenge that encourages people everywhere to name a book they’re giving to a friend and why; challenge three friends to create their own #Giveabook videos; then post these videos online using the #GiveaBook hashtag. Booksellers are also getting involved, creating their own #GiveaBook challenge videos and sharing them with their customers via social media, their websites, and e-mail newsletters. Some retailers are building creative #GiveaBook displays in their stores. Marketing materials for retailers are available for download at http://tinyurl.com/GiveaBook.