You're the Boss

Gr 10 Up—In a time when exploring the market for business opportunities may seem bleak, this series helps novices understand the fundamentals of proprietorship. The information is segmented into chapters, and the narration is clear and direct. Several business owners are interviewed, and their experiences help explain topics that include common fears when running a business, the importance of mentors, branding, writing a business plan, and how to make the most of advertising. While some of the tips offered are no more than common sense, much of their insight proves valuable because it only could have been derived from experience. Regulations such as federal licensing and Subchapter S Corporations could be confusing to students without insight from teachers. High schools with a strong business department will benefit from this series, and public libraries may want to add it to their informational DVD collections.—Pamela Schembri, Newburgh Enlarged Schools, NY