Supermarkets

Gr 9 Up—Whether you view the trip to the supermarket as an outing or a chore, the tips in this video will make your excursions more economical. In four information-packed chapters, viewers learn about the marketing ploys of major supermarkets and the shocking truth behind the tricks used to get consumers to spend more money. The program reveals the supermarket strategies of national stores (including Target) which can lead to an awareness of the use of bright colors, soothing music, and strategic design. Students see how the tools of marketing (loss leaders, slotting fees, member club tracking) are in full effect during a supermarket shopping experience. In the final chapter, useful shopping tips provide a strategy for consumers to fight back. Each chapter provides clear, focused information. Although the tips may seem simple (make a list, only use coupons of what you need), they are important and help develop consumer awareness. The guide includes critical thinking exercises. Classes studying economics, marketing, advertising, or health could use this excellent program.—Pamela Schembri, Newburgh Enlarged City Schools, NY