Gr 3 Up—For serious fans of Sanrio's ubiquitous white cat, this gorgeous volume will warm hearts and bring a smile to many faces. Those uninitiated into the cult of Kitty may find themselves shuffling off to the nearest mall in search of their first Hello Kitty item after viewing. Started more than 35 years ago in Japan as a simple sketch on a vinyl coin purse, the character's charm has created a billion-dollar industry. Hello Kitty and her friends appear on items as varied as stationery, jewelry, surfboards, Macy's parade balloons, and jet airliners. Moss has carefully researched this compendium of all things Hello Kitty; it is filled with photo after photo of design items from around the world. Though the brand is aimed at children and tween collectors, many among the legions of fans are fully post-adolescent. A beautifully designed book to be sure, but one perhaps better suited as a gift rather than a circulating item.—Elaine Baran Black, Georgia Public Library Service, Atlanta
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