SERIES MADE SIMPLE

Cool Brands

by Adam SUTHERLAND
978-0-7613-7770-2. ea vol: 32p. (On the Radar: Street Style Series). photos. reprods. further reading. glossary. index. Web sites. CIP. Lerner. 2012. PLB $26.60; ebook $19.95.
COPY ISBN
Gr 7–9—Each of these hi/lo titles focuses on a different aspect of popular culture. The books are divided in to three main sections: "The People," "The Art," and "The Talk." They contain short but interesting interviews with leading figures and discussions of trends. Brands presents background information about some successful companies and their products but fails to make a clear distinction between a brand, a company's name, and a marketing campaign. Culture, Decoration, and Art emphasize the right of self-expression but also briefly discuss the legal and lasting consequences of their subjects. All the books are illustrated with a frenetic collage of photographs, colorful text boxes, and graphics.
Edgy topics with "pros and cons" will provoke discussion. The daring art represents whimsical self-expression in a variety of wacky forms. The chaotic page design may challenge some readers. The many flavors of hip "street style" include branding (like Coke and Apple), street art, tattoos, piercings, and spray paintings. Is it attractive? Is it legal? Readers can judge for themselves. Reading list, websites. Glos., ind. Review covers these On the Radar: Street Style titles: Cool Brands, Graffiti Culture, Body Decoration, and Street Art.
Reviewed by Donna Cardon , Apr 01, 2012

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