June 17, 2018

The Advocate's Toolbox

Eat This! by Andrea Curtis | SLJ Review

Get the latest SLJ reviews every month, subscribe today and save up to 35%.

redstarCURTIS, Andrea. Eat This!: How Fast Food Marketing Gets You To Buy Junk (and How You Can Fight Back). illus. by Peggy Collins. 36p. glossary. photos. websites. Red Deer. Mar. 2018. pap. $16.95. ISBN 9780889955325.

Gr 4-7 –Marketing targeted at children aims to sell them junk food, but they can fight back. Curtis, the author of What’s for Lunch?, surveys the ways marketers attempt to sell their products to young people around the world in an information-packed title. Her relatively complex text is topically organized into spreads, each describing a different marketing strategy through an explanatory paragraph, followed on the facing page by examples and statistics. Strategies she describes include product placement in films, viral marketing, school fund-raising campaigns, brand name characters, and straightforward “kidvertising.” Interspersed are chapters describing ways people have fought back. All are profusely illustrated with images of food and cartoons of young people, mostly eating in groups. Two final chapters, one aimed at students, parents, and teachers and another suggesting appropriate actions, will leave readers hopeful. VERDICT With appealing design and timely, research-based information, this will be a welcome addition to most library collections.–Kathleen Isaacs, Children’s Literature Specialist, Pasadena, MD

This review was published in the School Library Journal March 2018 issue.

Comment Policy:
  1. Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  2. Don't use obscene, profane, or vulgar language.
  3. Stay on point. Comments that stray from the topic at hand may be deleted.

We are not able to monitor every comment that comes through (though some comments with links to multiple URLs are held for spam-check moderation by the system). If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.

We accept clean XHTML in comments, but don't overdo it and please limit the number of links submitted in your comment. For more info, see the full Terms of Use.

Speak Your Mind