March 20, 2018

The Advocate's Toolbox

Eric Carle’s Brown Bear & Friends at 50 | Touch and Go

Get the latest SLJ reviews every month, subscribe today and save up to 35%.

Generations of preschoolers have been entertained by Eric Carle’s illustrations for Bill Martin Jr.’s Brown Bear, Brown Bear, What Do You See? The beloved creature has turned 50, and to celebrate, a tap-and-touch encounter with the book’s characters has been released. Cindy Wall reviews it below.

Screen from Eric Carle’s Brown Bear Animal Parade (Story Toys) illus. by Carle

Eric Carle’s Brown Bear Animal Parade (Story Toys Entertainment, iOS, $1.99; PreS) celebrates the 50th anniversary of Bill Martin Jr.’s classic title Brown Bear, Brown Bear, What Do You See? Rather than a recitation of the book’s text with added interactive elements, this is a new exploration of the book’s premise, set to music.
When the app opens, users are greeted with parade-themed music and Brown Bear, who, along with his friends, has been created in Carle’s signature, hand-painted, vividly colored collage style. Tapping the screen sends Brown Bear on his way through a nature-inspired setting surrounded by lots of white space, passing by tufts of grass that release hidden butterflies and fireflies to the touch. Close observers will discover Carle’s most famous creation from The Very Hungry Caterpillar chomping happily away in the trees. On his walk, Brown Bear meets his eight animal friends from Brown Bear, all of whom lack their original coloring until tapped. As each subsequent creature joins the parade it adds its own tune. Users may alter the lively music with a touch to the animals, or record their own sounds, but the characters may not be customized. The parade culminates with a splash of confetti.

The app’s noncompetitive environment and limited options will best be appreciated by young viewers. A trailer is available. VERDICT An app best suited for one-on-one sharing between a toddler and adult after a reading of the book.—Cindy Wall, Southington Public Library, CT.

Screen from Eric Carle’s Brown Bear Animal Parade (Story Toys). illus by Carle

Daryl Grabarek About Daryl Grabarek

Daryl Grabarek is the editor of School Library Journal's monthly enewsletter, Curriculum Connections, and its online column Touch and Go. Before coming to SLJ, she held librarian positions in private, school, public, and college libraries. Her dream is to manage a collection on a remote island in the South Pacific.

Facts Matter: Information Literacy for the Real World
Libraries and news organizations are joining forces in a variety of ways to promote news literacy, create innovative community programming, and help patrons/students identify misinformation. This online course will teach you how to partner with local news organizations to promote news literacy through a range of programs—including a citizen journalism hub at your library.
Comment Policy:
  1. Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  2. Don't use obscene, profane, or vulgar language.
  3. Stay on point. Comments that stray from the topic at hand may be deleted.

We are not able to monitor every comment that comes through (though some comments with links to multiple URLs are held for spam-check moderation by the system). If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.

We accept clean XHTML in comments, but don't overdo it and please limit the number of links submitted in your comment. For more info, see the full Terms of Use.

Speak Your Mind