April 22, 2018

The Advocate's Toolbox

Oh, All That Annoying Movie Marketing: A Chat with Critic Eric D. Snider

“Young people are pretty savvy about marketing…They don’t consider something ‘bad’ or ‘annoying’ just because it’s marketing, the way many of us in the previous generation did.”

Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (2)

The most interesting part of this whole experiment was watching my group turn into self-proclaimed experts on how “The Hobbit” should be adapted for the big screen.

Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (1)

A year ago, I wouldn’t have considered examining trailers in a reading group…

The Big Tease: Trailers are a terrific way to hook kids on books

Once upon a time, publishers promoted books with jacket blurbs, bookmarks, and author tours. Then six years ago, YouTube changed the rules of the game. Today publishers are spending as much as $20,000 a pop to create book trailers—30- to 90-second teasers, à la movie trailers, designed to generate virtual and word-of-mouth buzz and, of course, to sell titles.