March 22, 2018

The Advocate's Toolbox

Caldecott and Newbery Medal Wins Bring Instant Boost to Book Sales

Winning a Newbery or Caldecott Medal boosts sales and interest in the selected books—and moves publishers and bookstore staff into immediate action.

Move Over, Scholastic: Follett Launches Book Fairs

As Scholastic fields complaints about merchandising included in book fair materials, Follett builds its own book fair program.