February 22, 2018

The Advocate's Toolbox

Labor of Love: Behind the Scenes at Swoon Reads

After more than a year of brainstorming behind the scenes, Macmillan’s new Swoon Reads project celebrated its hard launch late last month with about 50 manuscripts available for review and a major ramping up of its marketing, publicity, and advertising campaigns. The project gives fans unprecedented power to choose which new teen romance novels they wish to see published.