New ALA READ Poster Features Original "Dog Man" Artwork, Urges Kids To Do Good

In this exclusive reveal, Scholastic shares the new ALA READ poster by Dav Pilkey.

Scholastic has revealed a new ALA READ poster and bookmark, featuring original "Dog Man" artwork by Dav Pilkey and a message to kids: “Be a Reading Supa-Buddy. Do Good,”


“It’s such an honor to be asked by the American Library Association," Pilkey said. "I’m grateful for librarians for their dedication to the community and children’s literacy.”

The poster echoes Pilkey's "Do Good Tour," which kicks off next month and hopes to highlight how books inspire readers, as well as the ability to make a positive difference in the world.

Pilkey, the American Association of School Librarians's 2019 national spokesperson, is combining this message of service and inspiration with a tour for his latest installment in the "Dog Man" series. Dog Man: For Whom the Ball Rolls publishes August 13 and "delves into the importance of not just being good but doing good," according to Scholastic. (Fans of the series won’t have to wait long for the next addition to the series. Dog Man: Fetch-22 comes out on December 10.)

The poster and bookmark will be on sale in the ALA online store.

In addition, Scholastic is launching a dedicated website as a resource for educators and parents. The site will offer access to free, downloadable classroom activities, tour information, and "learn and share ideas on how students around the world are making a positive impact in their communities."



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