Barnes & Noble Launches YA Podcast

The bookseller looks to capitalize on interest and excitement surrounding YA novels and authors.
Citing the excitement around YA novels and their crossover appeal, Barnes & Noble announced that it is launching a podcast dedicated to the category. The B&N YA Podcast, which will be hosted by the longtime editor of the B&N teen blog and best-selling YA author Melissa Albert, will offer a new episode every two weeks. mortal instruments movie poster The first episode, available now, features Cassandra Clare, author of "The Mortal Instruments" series. Future guests will include Renée Ahdieh (The Wrath & The Dawn), Gayle Forman (If I Stay), Stephanie Garber (Caraval), Marisha Pessl (Neverworld Wake), Rainbow Rowell (Eleanor & Park), and Sabaa Tahir (An Ember in the Ashes). Read full press release from Barnes & Noble:
New York, NY – May 17, 2018 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today launched the B&N YA Podcast featuring an exclusive conversation with bestselling teen author Cassandra Clare. This new podcast for fans of young adult literature follows the launch last year of the hugely successful B&N Podcast and will feature unique in-depth interviews with leading voices in the vibrant teen publishing community. Upcoming guests will include bestselling authors Renée Ahdieh, Gayle Forman, Stephanie Garber, Marisha Pessl, Rainbow Rowell, and Sabaa Tahir. The B&N YA Podcast will offer a new episode every two weeks, with the goal of giving YA readers a fresh and unique perspective on what is on the minds of some of their favorite authors. Customers can visit BN.com/ya-podcast for more information. “The YA genre is an exciting and progressive section of today’s book industry and has wide crossover appeal to audiences of all ages and interests,” said Stephanie Fryling, Vice President of Merchandising, Children’s Books at Barnes & Noble. “We’re launching this YA podcast to provide our customers with a new platform to delve deeper into this diverse community and hear from their favorite authors and those they might not have found otherwise. Our listeners, as well as publishers and authors, have told us they want more content from this exciting, growing world, and creating a new, dedicated podcast around YA is a clear response to this demand.” The BN YA Podcast will be hosted by the longtime editor of the B&N Teen Blog and New York Times bestselling YA author Melissa Albert, who can’t wait to share what matters to the biggest and brightest authors in YA with this voracious audience. The BN YA Podcast is available to download starting today onBN.com, iTunes App Store, and Stitcher.For more information, customers can visit BN.com/ya-podcast, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), or like us on Facebook. Customers are encouraged to post about the new B&N YA Podcast on their own social media channels using the hashtag #BNYAPodcast.

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