April 26, 2018

The Advocate's Toolbox

Common Craft Releases Free Video to Boost Public Perception of Librarians

Instructional video company Common Craft has released an explainer clip “ Libraries in the Internet Age” to garner support for libraries among the broader public.

The video explains the many essential services that modern libraries and librarians can provide, including how to find trustworthy and correct information and resources in the endless sea of what’s available. “Librarians are still amazing book finders,” according to the video. “But they are also teachers and expert navigators of information and help people build new, useful skills.”

“We made this video because librarians are among our biggest fans and supporters,” says Lee LeFever, cofounder of Common Craft and author of The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand (Wiley, 2012). LeFever further offers, “We’ve talked to [librarians] about the issues they face, particularly regarding the public perception of libraries. Our hope is that the video can be a useful resource that helps people see that libraries have evolved in the Internet Age.”

LeFever and his business partner and wife, Sachi, currently publish approximately one video a month, and Common Craft’s current library contains over 70 titles. Some videos that librarians may already be familiar with include “Wikis,” “Twitter,” “Plagiarism,” and “Web Search Strategies.”

Libraries in the Internet Age” is freely available and doesn’t require Common Craft membership to download or embed.