February 22, 2018

The Advocate's Toolbox

Sesame Street Launches First Digital Magazine Available on iTunes March 27


Sesame Street’s first digital magazine, available March 27 on iTunes.

On March 27, Sesame Workshop, the nonprofit educational organization, launches Sesame Street S’More, a new digital publication for families and Sesame Workshop’s first digital magazine optimized for iPad and available on Newsstand on iTunes.

Sesame Street S’More presents child-friendly theme-based issues, which provide preschoolers fun ways to learn letters and numbers, be creative, and build listening skills with Elmo, Big Bird, Grover, and other favorite characters.

Every page of Sesame Street S’More features read-aloud narration and presents educational games, puzzles, stories, videos, and more. Each issue includes a wide range of activities, varying from memory games to letter tracing and mazes. Children earn badges for each activity they complete within each issue. A section for parents also provides tips associated with each activity to help increase learning opportunities for children both on and beyond the screen.

“Based on research with families, we created Sesame Street S’More to offer interactive hands on activities about ABCs, 123s, and other important early learning skills,” said Jennifer A. Perry, vice-president, of Worldwide Publishing. “Sesame Street has a 40-plus year tradition of creating educational and fun magazines for preschoolers, so reimagining all of that rich content for the digital world is a natural fit for us.”

The premiere issue focuses on the themes of love and friendship. Some of the activities include a story about best buddies Big Bird and Snuffy, an animated video, and the ability to record your own voice in many different languages.

Sesame Street S’More is published bi-monthly and available for $3.99 per issue or by subscription at $2.99 monthly. An annual subscription of six issues is available for $15.99 for a limited time. A free “lite” version is also available. The app is currently exclusive to Newsstand on iTunes.

Carolyn Sun About Carolyn Sun

Carolyn Sun was a news editor at School Library Journal. Find her on Twitter @CarolynSSun.

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