“Young people are pretty savvy about marketing…They don’t consider something ‘bad’ or ‘annoying’ just because it’s marketing, the way many of us in the previous generation did.”
Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (2)
By on December 11, 2012
Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (1)
By on December 10, 2012
The Big Tease: Trailers are a terrific way to hook kids on books
By on July 1, 2012
Once upon a time, publishers promoted books with jacket blurbs, bookmarks, and author tours. Then six years ago, YouTube changed the rules of the game. Today publishers are spending as much as $20,000 a pop to create book trailers—30- to 90-second teasers, à la movie trailers, designed to generate virtual and word-of-mouth buzz and, of course, to sell titles.
