The most interesting part of this whole experiment was watching my group turn into self-proclaimed experts on how “The Hobbit” should be adapted for the big screen.
Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (2)
By on December 11, 2012
Guest Post by Maria Selke… There and Back Again: (Re)Visiting ‘The Hobbit’ in Image and Text (1)
By on December 10, 2012
The Big Tease: Trailers are a terrific way to hook kids on books
By on July 1, 2012 Leave a Comment
Once upon a time, publishers promoted books with jacket blurbs, bookmarks, and author tours. Then six years ago, YouTube changed the rules of the game. Today publishers are spending as much as $20,000 a pop to create book trailers—30- to 90-second teasers, à la movie trailers, designed to generate virtual and word-of-mouth buzz and, of course, to sell titles.
