September 18, 2013

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The Early Bird: How Sesame Workshop is adapting its revolutionary educational content for devices

A young tester puts an app through its paces at the offices of Sesame Workshop.

A peek behind the scenes of Sesame Workshop, which is negotiating the digital shift with care. The venerable brand has conducted more than 76 tests over two and a half years to understand how children, ages three to five, adopt and adapt to touch devices in their learning.