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Sesame Workshop has partnered with the Insurance Industry Charitable Foundation to launch a new early literacy initiative, Every Day is a Reading and Writing Day. The program aims to be a free bilingual, digital resource made up of tips, games, and activities designed to improve a child’s reading and writing capabilities from an early age.
A peek behind the scenes of Sesame Workshop, which is negotiating the digital shift with care. The venerable brand has conducted more than 76 tests over two and a half years to understand how children, ages three to five, adopt and adapt to touch devices in their learning.