Sesame Workshop has partnered with the Insurance Industry Charitable Foundation to launch a new early literacy initiative, Every Day is a Reading and Writing Day. The program aims to be a free bilingual, digital resource made up of tips, games, and activities designed to improve a child’s reading and writing capabilities from an early age.
An SLJ reader’s daughter peruses our Early Learning-focused July issue, which featured the iconic Sesame Street character, Big Bird, on the cover.
The National Center for Family Literacy (NCFL) and the Joan Ganz Cooney Center at Sesame Street Workshop have created the Aprendiendo Juntos (“Learning Together) Council (AJC) to identify models and practical strategies to improve digital literacy for Hispanic-Latino families. AJC plans to use the findings to influence public and private sector investments in effective programs for the community on a regional and national scale.
A peek behind the scenes of Sesame Workshop, which is negotiating the digital shift with care. The venerable brand has conducted more than 76 tests over two and a half years to understand how children, ages three to five, adopt and adapt to touch devices in their learning.