In the tablet market, the push to unseat the iPad had competitors slapping an HD tag on every supersize device they produced, while Apple went small, releasing its seven-inch iPad Mini in October.

Nothing small about ebook prices for libraries, with Random House tripling prices for that market, with $28 titles ratcheted to $84, and Hachette doubling prices on their backlisted titles. Amazon finally devised a school model—but using it as intended violates their terms of service.

So what’s in store for 2013? I see three key areas: changing ebook business models, access to more content, and affordable new hardware. The first two points are strongly linked. By exploring new business models, we could access collections of resources, which have been previously unavailable to schools. To make this work, we have to find ways to overcome the roadblocks to ebook lending experienced by public libraries.

School libraries, I believe, will be the coming focal point for ebook licensing. We have strong relationships with our K–12 publishing partners, but now we must reach out to the trade houses. As the print market weakens, the time is right for schools to present a new business proposal.

The fact is, the big trade houses aren’t very keen on “selling” ebooks to libraries. To justify its $84 ebooks, Random House implied that libraries owned the titles, but applied so many restrictions that ownership was effectively obviated by all the fine print.

So let’s give them another option. Rather than seeking to own ebooks, school libraries should instead seek more favorable deals in a short-term lease market. Support classroom instruction with two-month book rentals, or license titles for three-year terms to avoid locking the school into endless recycling of the same novels.

If publishers are concerned about the impact on consumer sales, we can point out that these ebooks are for instructional use and not pleasure reading. By writing licenses that restrict ebook use in classroom settings, we’re giving up some access but opening up a huge new world of content. Besides, we can always buy print books for independent reading.

Finally, 2013 should be an exciting year for hardware. By year’s end, I expect we’ll see sub-$100 tablets, not knock-off brands, but fully supported devices akin to the Kindle and Nook. We might also see color digital ink readers with better support for illustrated books. But the main hardware issue will be accessibility. Two high-profile lawsuits in 2012 established that schools and libraries purchasing ebook readers must buy accessible devices. Currently, none of the E-Ink based devices (Kindle Paperwhite or Nook Simple Touch, for example) are accessible, according to ADA definitions. Make sure your district considers accessibility if it’s planning to buy mobile computing and reading devices this year.

 Christopher Harris (infomancy@gmail.com) is coordinator of the school library system of the Genesee Valley (NY) Educational Partnership.

Jenny Bent, Susan Katz, Joy Peskin, Marisa Russell, Hannah Moskowitz, Betsy Bird. Photo by Galo Delgado.

What are the ingredients that make up a YA bestseller? A panel of seasoned publishing professionals addressed this question and many more at the Women’s National Book Association NYC chapter’s event “The Making of a Young Adult Bestseller-From Acquisition to Reader,” November 14. It was moderated by New York Public Library’s youth materials specialist and Fuse #8 blogger Betsy Bird, at Manhattan’s Wix Lounge, a free work and event space for creative professionals.

Over the course of two hours a group of industry hopefuls—aspiring writers, editors, and agents—heard insider tips, advice, anecdotes, and encouragement from representatives involved in each of the major stages of children’s publishing. Speakers included Jenny Bent, founder and literary agent at the Bent Agency; Susan Katz, president and publisher at HarperCollins Children’s; Hannah Moskowitz, author of several books for teen and middle-grade audiences; Joy Peskin, editorial director at Farrar Straus Giroux for Young Readers; and Marisa Russell, publicity manager at Penguin Young Readers.

The panelists agreed that while there is no magic formula for acquiring and finding “the next big thing,” chart-topping hits usually have a few key elements in common.

When taking on clients and new manuscripts, Bent looks for the perfect balance of great writing and a phenomenal idea. She said she asks herself “Does it leap off the page? Will it resonate with young adult readers?”

Photo by Galo Delgado.

Peskin added that a clue to a title’s possible future success is whether at an editor’s first read, the manuscript has a magnetic pull, much like meeting an exciting new person. That initial gut reaction is what will create an advocate in an editor, who will then push for acquisition and publisher support in the months that follow.

Using the example of Veronica Roth’s “Divergent” series from HarperCollins, Katz credited spunky editors for bringing fast attention to books that deserve a closer look. Once they’ve received and read a stellar manuscript, these individuals then push for a preemptive bid—a preliminary deal, including author advance and contract terms—so high that it would allow a publisher to sign up the book before any auction with competing imprints. “Unfortunately, there are a lot more misses than home runs,” she says, as a high advance doesn’t always equal a grand slam.

Moskowitz, who recently experienced a small auction for one of her titles, assured the audience that an editor’s enthusiasm and connection to the work is just as important as contractual stipulations. “I knew which publisher I wanted to work with on Zombie Tag (Roaring Brook, 2011), because the house sent me the offer in a zombie-themed coffin,” she recalled.

In this competitive market, an author’s ability to self-promote and speak about their book is a publicist’s dream. In addition to a major hook and raising awareness on a new title via radio, print, bloggers, and social media, building buzz through author appearances can really impact a novel’s staying power.

“We were amazed at how YA author, Rae Carson, a former beauty pageant contestant, totally compelled her audience at the New York Comic Con,” Russell said. But if writers are not up to speaking in public, there are different ways they can build a relationship with their readers. “Find your own means of connecting,” whether it’s through Facebook, Twitter, or blogging,” Bent recommended.

For her part, Moskowtiz explained, “I don’t use social media to expand my audience, but to cement it.”

Social media is especially important for authors who self-publish. For those writers, success requires a lot of time dedicated to promotion and marketing. “Trying to sell your self-published novel is a full-time job in itself,” said Bent, who represents both traditionally and self-published writers.

Citing the “Pete the Cat” picture book series (HarperCollins), which was sold by the creators to thousands of fans before being picked up by the publisher, Russell added that popular self-published authors often bring along a built-in fan base to build on.

When publishers feel like they have a potential blockbuster in their hands, they spend considerable time branding the book, brainstorming covers, title, and taglines, and soliciting advance praise in order to provoke excitement.

Peskin struggled with fine tuning the title for YA novelist Leila Sales’s next book, This Song Will Save Your Life (Farrar, 2014), changing it several times before she and Sales were completely satisfied that it accurately reflected the work’s caliber. Bent praised Abrams for getting the packaging just right for A.G. Howard’s Splintered (Abrams, 2013), a creepy retelling of Alice in Wonderland.

In the end, panelists agreed, there’s really no telling whether a book will meet its high expectations, even it if has all the right elements: riveting writing, perfect trappings, and savvy and connected author. The experts encouraged participants to keep working on their craft, and to persevere.

“Write the story that only you can write,” Peskin advised.

Kathy Dawson
Photo: Belathée Photography

Dawson, the editor of award-winning authors Kristin Cashore, Gennifer Choldenko, and K. L. Going, says she’s drawn to books “that matter” rather than those that just entertain.

“Life is complicated and humans have many levels, and I want books that express that,” explains Dawson, who plans to bring big-name authors along with her, as well as search for new talent.

Kathy Dawson Books will launch in the winter of 2014, with the release of nine titles in the first year. “We’re going for quality versus quantity,” says Dawson, adding that it will include a novel by Cashore  that takes place in a boarding school and a middle grade book by Going called Pieces of the Puzzle Why, which is about a gospel singer in New Orleans who goes through emotional trauma and loses her voice. Others include a still unnamed fourth-grade series by Julie Bowe that focuses on a group of kids who do good for their community, a high school murder mystery by debut author Elle Cosimano, and a middle grade novel about a girl who can literally enter books by Django Wexler, who wrote it while his adult novel, The Book of A Thousand Names, was being edited. Wexler has already signed on for three or more additional novels.

Dawson says editing books with controversial subjects is important. “I really don’t worry about censorship,” says Dawson, who edited Going’s Fat Kid Rule the World, a 2004 Printz Honor Award book about an overweight teen, which was challenged in several school districts around the country for its profanity. “Kids need to find books that mirror the real world and help them navigate life.” Dawson added that although attempts to ban a book can lead to more book sales, other times it means kids just don’t gain access to the book. “It’s hard on the authors, and it breaks my heart when it happens,” she says.

That’s why librarians mean so much to Dawson, who calls them her “favorite” people because they don’t just follow trends, “they make sure that that right books get into the hands of the right kids.”

Dawson’s attraction to “honest and true books that kids can relate to” may be partly rooted in her upbringing; she grew up in a family with four children, one of whom has albinism and is legally blind. Her mother, who worked with children “who would otherwise never read” made tactile books for her sister out of felt and other materials. Dawson’s older sister is a psychologist who works with kids. So, she says, she and her family are “no strangers to psychological distress.”

The idea for Dawson’s own imprint came about when Don Weisberg, the president of Penguin Young Readers Group, approached her. Although she says it was a difficult decision to leave Dial because she “totally loved” working there, the “dream of editing and being able to focus on determining my own list was really exciting.”