In classrooms and media centers, Pinterest is fast becoming a powerful resource where teachers and students share images, store lesson plans, read about current events, watch video clips, and collect their favorite apps.
Fresh, funny, and boundary-breaking, these fractured fairy tales encourage children to revisit old friends, rethink familiar settings and scenarios, and let their imaginations soar.
Once upon a time, publishers promoted books with jacket blurbs, bookmarks, and author tours. Then six years ago, YouTube changed the rules of the game. Today publishers are spending as much as $20,000 a pop to create book trailers—30- to 90-second teasers, à la movie trailers, designed to generate virtual and word-of-mouth buzz and, of course, to sell titles.