Plush gorilla Ivan visits his book at the Indianapolis Public Library. Photo credit: John Schumacher.

“You know what’s interesting? I’m sort of a Luddite about technology, but I embraced Twitter this year,” Applegate tells SLJ, noting that immediately after the YMA announcements, she viewed “a scary amount of tweets” discussing her win.

It’s this interactive community of online librarian fans, both independent bloggers and Tweeters, that helped boost Ivan’s visibility, she says. “It’s helped tremendously.”

Leading the charge for The One and Only Ivan has been the Nerdy Book Club as well as popular book blogger and K–5 librarian John Schumacher, who has “a huge online presence,” Applegate says.

Once Applegate’s Newbery win was announced, “My students clapped and clapped and clapped. Incredible,” Schumacher tells SLJ. “Ivan will never be forgotten.”

Applegate says she was honored when she learned that Schumacher chose Ivan as the inspiration for his book-character-on-vacation trip in 2012, an annual event that he blogs about for the kids back home. “Every year he takes a plush character from a kid’s book around on adventures, and this year he selected Ivan!” Applegate says. “He took him to meet the actual Ivan at Zoo Atlanta. John was able to go in with a couple of friends and have Ivan sign his book with a green thumbprint. Isn’t that cool?”

(“You have no idea how hard it is to find a T-shirt for a stuffed gorilla,” Applegate adds.)

Looking ahead, Applegate says she hopes her Newbery recognition means even more children will now learn the story about the real silverback gorilla named Ivan. “It’s a chance to really connect with kids and that’s really wonderful. I’m really gratified,” she tells SLJ. “I wish I had been in Seattle. But it makes me very happy that this story could make it into the world in some way.”

Meanwhile, relative newcomer to kid lit Jon Klassen says he was surprised to learn, just in the past few years since the publication of his picture book I Want My Hat Back (Candlewick, 2011), how determined librarians are in their efforts to get a book out to readers. “It’s a big deal,” he tells SLJ.

So far, the illustrator, who began his career in animation, has been relying on children’s book collaborator Mac Barnett—who was also named, along with Klassen, winner of a Caldecott Honor this week for Extra Yarn (HarperCollins)—to help guide him through this “crazy” new world, he says.

“Librarians are very important!” Klassen adds. “It’s not a marketplace angle; librarians are looking for what’s best for kids, so they have different criteria. The opinions that they give out are really thought through. They’re very passionate.” Author events have been eye-opening in this regard, he tells SLJ. “(Librarians) are very organized and they’re quick and super sharp—and smarter than you.”

And as it turns out, the experience of being an author is much more expansive—and involves much more community-building in these areas—than he originally expected.

“I like making the books, but if you get lucky with one, you end up talking about it more than you thought you would,” he tells SLJ. “There’s a cycle that I’m slowly learning about.” However, Klassen says, “Being busy following these books around? That’s the best problem to have in the world.”

Moderator Jen Hubert-Swan, a blogger at ReadingRants and middle school librarian at New York’s Little Red School House, began the conversation by bringing up a recent Slate.com article, “Against Enthusiasm: The Epidemic of Niceness in Online Book Culture, ” which took aim at online book culture for creating an atmosphere in which “retweets, likes, favorites…make any critique stick out sorely” and which has resulted in bloggers who are reluctant to negatively review novels.

Although the panelists agreed that reviewers should honestly critique novels, Betsy Bird, a youth materials specialist at New York Public Library, pointed to a few who would rather limit themselves to writing about titles they enjoyed. Bird, who blogs for SLJ at Fuse #8, says she considers them cheerleaders rather than reviewers. However, Bird cautioned against writing nasty or mean-spirited reviews.

Similarly, Liz Burns, a librarian at New Jersey’s National Library Service for the Blind and Physically Handicapped and who blogs for SLJ at A Chair, A Fireplace & a Tea Cozy, advised that a critical review should be supported by quotes or references to the text. She also stated that a reviewer can apply critical analysis to books they appreciate as well as to those they dislike.

Monica Edinger, fourth grade teacher at the Dalton School, a private school in New York, and who blogs at Educating Alice, put the conversation into historical context. She brought up past authors and literary critics, such as E.B. White and Dorothy Parker, who regularly reviewed each other’s work—and often resulted in feuds and arguments. Edinger believes that the world of social media is simply making the relationships between authors and reviewers more public.

Hubert-Swan questioned whether a blogger can have a friendship with a writer and still review their work. Freelance writer Marjorie Ingall, who also writes at her self-titled blog, doesn’t “friend” or follow any authors because her journalism background makes her more sensitive to potential conflicts of interest.

On the other hand, Burns distinguished between knowing an author personally and following them on Twitter, stressing that a relationship based only on social media wouldn’t affect reviews. Above all, she emphasized the importance of transparency and stated that if she’s reviewing a book written by a friend, she always discloses their relationship in the blog-post.

Bird said she often receives responses from authors or editors who take issue with her negative reviews of their work. Similarly, Hubert-Swan talked about her experience writing critical commentary of books on Goodreads. She said she removes her negative comments if contacted by authors because she would rather not start a debate in a public forum.

The panelists concluded that many authors dealing with Internet commentary need more guidance from publishers. Sheila Barry, blogger at Making Books for Children and co-publisher of Groundwood, said that as an editor, she’s often had to reassure authors who were unhappy at receiving negative reviews. As both a blogger and a young adult author, Maureen Johnson finds herself in a unique position. She drew upon her personal experience, stating that confronting the world of online reviews is incredibly daunting for a first-time author. However, she emphasized that authors must refrain from replying to negative responses to their work to ensure that reviewers feel comfortable voicing their opinions.