In March, two companies launched PR campaigns that were a bit of a misfire and received some backlash. First Starbucks launched their #RaceTogether initiative, which would have their barista’s write #RaceTogether on the coffee cups they served and asked their employees to engage in discussion with their customers. The thing is, it turned out that […]
Thursday, April 25, 2013, 6:00 – 7:00 PM ET Hear from school administrators about how to work with them to make the library central to the school’s strategic direction–help shape the school’s future to better serve our kids, make a mark that matters, and get noticed for it. Archive Now Available!
Principals value their librarians. They also want them to be more visible leaders.
Those are just two of the interesting findings from a recent survey of 102 media specialists and 67 principals. In fact, 90 percent of the administrators that we surveyed think we have a positive impact in schools—and a large number also feel that our jobs are important. That’s great news, considering only 65 percent of librarians in the study thought their bosses would recognize the valuable role we play.