To Attract Parents and Kids, Libraries Should Think Mobile
RSSBy Lauren Barack
Library patrons between the ages of 21 and 40-those most likely to have young children- turn to mobile technology when looking for content, conducting research, and when trying to locate material for their kids. Nearly 15 percent of this group report they are using mobile services to help their children with research or to find a book, as compared to less than 10 percent of the 2,155 total respondents in "Patron Profiles: Mobile Devices, Mobile Content and Library Apps," a 45-page report released in January. Read more on The Digital Shift...
January 31, 2012
Public libraries hoping to attract more children and teens, as well as their parents, would do well to focus on mobile technology. This is one of the findings of the latest Patron Profiles, Library Journal's national trending survey of public library patrons.
