“I was once called—and maybe by School Library Journal, actually—a ‘literary training bra for Stephen King.’”

“I’m a big P.G. Wodehouse fan—that’s bad for my horror image.”

“I hear from young movie directors who say, ‘I got into horror because of you…’”

“Media literacy teaches us, among other things, that media are businesses designed to make a profit. This is a huge point that should be taught. Ask students who benefits when candidates purchase time for their messages, and they may not think to answer: the broadcasters themselves.”

“The experts hired to work on the presidential campaigns know that in order to reach younger voters, they must position their candidate, and his message, in front of their eyeballs. Like good marketers they’re going to consider: what media/technology do young voters attend to and how can I get my message (and my candidate) in front of them?”

  They’re more than a tribute, they’re words to live by. In fact, of all the eloquent and heartfelt expressions of loss and appreciation since Ray Bradbury’s passing, these are the ones that, for me, cut to the heart of the matter. I’m talking about what Guillermo del Toro said yesterday in a brief note [...]

It’s as if certain entities create brands that are so powerful that we never question their partnerships, politics, or their reification of particular practices and slogans. Then again, that’s probably one of the main goals of successful branding…