Hachette’s entire catalog of 5,000 ebooks will now be available through OverDrive, Baker & Taylor’s Axis 360 platform, and the 3M Cloud Library, under a pricing and licensing model similar to the one employed by Random House. New titles will be made available to libraries immediately upon publication, and Hachette will charge libraries three times the retail hardcover price for new releases. One year after publication, the purchase price will drop to one and a half times the cost of retail, according Hachette’s announcement. These ebooks are then “owned” by the purchasing library. Licenses do not expire, and titles can be checked out an unlimited number of times under a one book/one user model.

“Our goal is to have authors’ work available on as many bookshelves and platforms as possible, and we’re looking forward to working with public libraries to serve their communities of readers as their reading habits evolve,” Hachette CEO Michael Pietsch said in the announcement.

The news first broke in a New York Times op-ed by NYPL President Tony Marx, who commented on improving relations between the Big Six publishers and libraries over the sale of ebooks.

“While HarperCollins…was the first to provide access, after the [economic] downturn, it limited the number of times each e-book could be lent, while Hachette decided to no longer sell new e-books to libraries, and Penguin, which had agreed to do so, said it might back out,” he wrote. “To their credit, the publishers have now each come around,” with Simon & Schuster and Macmillan also recently announcing pilot programs.

Yet while the situation is improving, “many issues still need to be sorted out,” Marx adds. Between the expiring licensing terms or loan caps or imposed by  HarperCollins, Penguin, and Simon & Schuster, or the significantly higher-than-retail prices charged by Random House and Hachette, ebooks remain very expensive for libraries, during a period of rising demand and declining budgets.

Hachette’s announcement states that its library ebook pricing model will be reviewed annually, with input from stakeholders including the American Library Association (ALA). ALA President Maureen Sullivan today expressed hope that an ongoing dialog may lead to more favorable pricing for libraries in the future.

“We welcome Hachette Book Group’s assertion that they will continue to review their library pricing going forward,” Sullivan said in a statement to the press. “ALA and its members believe that there must be business models with lower price points for which publishers can still make a reasonable profit.”

“With open minds and open communications channels, I believe libraries, publishers and authors will continue to find solutions to bring more content and greater balance to the reading ecosystem.”

“Goodreads was fully independent…. it made them the natural allies of people who wanted to avoid the consolidation of the industry, in particular publishers,” LibraryThing founder Tim Spalding told LJ. “I have a lot of respect for Amazon. They’re a very smart company. But I’m personally worried about them controlling the entire book world, and it’s really kind of heading that way.”

The acquisition presents an opportunity for LibraryThing to build a stronger bond between publishers, independent booksellers, and the site’s 1.6 million users, he argued in a blog post shortly after last week’s sale was announced.

“Publishers are desperate to find a way out of the Amazon trap—needing Amazon, but also competing more and more with Amazon’s own publishing operations, and finding their individual and collective power declining as Amazon’s grows,” he wrote.

Spalding acknowledged that Amazon also owns a stake in LibraryThing, acquired when it purchased the popular online used bookseller Abebooks in 2008. (The company bought out social media site Shelfari the same year.) Abebooks had been a minority investor in LibraryThing prior to the acquisition, and Amazon has maintained its stake since the purchase.

However, reports that Amazon’s stake is as high as 40% of LibraryThing are inaccurate and fail to take into account that ProQuest affiliate Bowker is also a minority shareholder in the company, according to Spalding. He continues to retain majority ownership, but declined to disclose additional information about how shares of LibraryThing are divided.

Courting allies

Spalding predicts that that Hachette, Penguin, and Simon & Schuster will redouble their efforts with their social media joint venture Bookish.com, and noted that publishers were also demonstrating renewed interest in LibraryThing.

“We’ve already seen publishers writing us and saying ‘we want to leave the Goodreads early reviewers program [First Reads] and go back into yours,” he said.

As an industry observer, Spalding said he is most interested in how the Goodreads service will be integrated with Kindle e-readers and apps.

“The downside of that is that e-readers [as dedicated platforms] are inherently monopolistic,” he said. “The technology just lends itself to concentration. This just underscores that. But sharing is so much easier when you don’t have to type anything in…. I’m of mixed opinion about it myself. But [integrating social media into an e-reader] needs to be tried, nobody has tried it, and I think that they have a real opportunity there. I’m excited to see what they can do.”

Overall, Spalding sees little downside for LibraryThing as a result of the acquisition. Goodreads already had the largest user base, by far, in this segment of social media, and LibraryThing had continued to draw steady traffic and sell software to libraries including LibraryThing for Libraries, LibraryAnywhere, and BookPsychic. The acquisition by Amazon does give Goodreads additional heft, along with a new marketing platform in the Kindle, but independent startup companies often slow down once they are acquired and integrated into much larger corporations, he noted.

Many LibraryThing members also have accounts with Goodreads, and use the services for different purposes, Spalding said.

“They’re not fully competitors. A common use pattern is to use Goodreads as ‘here’s what I’m reading now,’ posting that to Facebook and interacting socially. And then LibraryThing is where you store your whole library. We have a lot of users who do that.”

“I am pleased to learn that Penguin’s pilot is confirming what research suggests and librarians believe: There is more to be gained than lost when publishers work with libraries,” American Library Association President Maureen Sullivan said in a statement to the AP. “We are encouraged by Penguin’s willingness to experiment, make adjustments and move forward with libraries and our millions of readers.”

It has been a busy year for Penguin on the ebook lending front. In February 2012, the publisher terminated its contract with OverDrive. Four months later, Penguin announced a pilot project with the New York Public Library, the Brooklyn Public Library, and the 3M’s new Cloud Library ebook platform. The pilot officially launched on October 1, and by November 13, Penguin had expanded the program, allowing all of 3M’s Cloud Library customers to purchase Penguin ebook titles. A few days later, the publisher announced that its ebook content would also be available on Baker & Taylor’s Axis 360 platform.

With the purchase embargo lifted, Penguin’s other lending terms remain the same. Libraries can purchase titles at prices comparable to retail, and circulate each purchased copy to one patron at a time for one year. After one year, the titles will expire, regardless of checkout frequency. Penguin’s Director of Online Sales and Marketing Tim McCall confirmed to the AP that prices would not be raised as a result of the change to the embargo period.

Even people who expressed an early interest in computers as children can initially find themselves discouraged from learning more as adults. Andromeda Yelton, for example, recently reflected on her experience taking a required computer science class as part of her bachelor’s degree program in mathematics at California’s Harvey Mudd College, telling LJ that “I just felt like I was so far behind that there was no point in even trying.”

But later, as an MLIS student, Yelton says she began to view coding knowledge as more of an opportunity and a necessity. “The parts of the field where there’s a lot of change and innovation happening tend to be very technology oriented,” she says. Comparing her programming proficiency to software engineers wasn’t helpful, she realized. She had a much stronger foundation in programming than most librarians and wanted to build on that.

Starting Tutorials & Resources

Bohyun Kim’s Tips for Getting Started acrl.ala.org/techconnect/?p=2460

Catalogers and Coders catcode.pbworks.com

Codecademy www.codecademy.com

Code4Lib Wiki wiki.code4lib.org

Coding Questions stackoverflow.com

Java Tutorials and Resources www.greenfoot.org

Library Code Year Interest Group connect.ala.org/node/167971

Library-related Questions libraries.stackexchange.com

Official Python Site python.org

Official Ruby Site www.ruby-lang.org

Open Source Library Software foss4lib.org

Open Source Programming Community github.com

Subscription-based Training www.lynda.com

WORLD WIDE WEB CONSORTIUM News, tutorials www.w3.org

Yelton has since gone on to become a founding member and web developer for Gluejar Inc., the entity behind the much-watched Unglue.it crowdfunding project that encourages authors and publishers to release ebooks under Creative Commons licenses if specific pledge thresholds are met under a timed deadline. She has also become a leading advocate for improving coding knowledge within the library field.

Code Year

In January 2012, she and Carli Spina, emerging technologies and research librarian at Harvard Law School Library, worked on behalf of ALA’s Library and Information Technology Association (LITA) to launch the Library Code Year Interest Group at the American Library Association’s (ALA) Midwinter Meeting, along with librarians Shana McDanold and Jen Young from ALA’s Association for Library Collections and Technical Services (ALCTS). The group encourages librarians to start learning JavaScript using online tutorials from online start-up Codecademy.

For librarians already harried by their day jobs, Yelton lays out a cogent argument in a blog post on her personal website. First, she notes that programming skills can actually make many day-to-day tasks easier. “Librarians do a lot of work with data processing and web stuff, frequently involving repeated, predictable, or systematic steps,” she writes. “Edit this whole pile of MARC records to a particular standard. Provide more context in your chat widget. Anything of this nature is ­amenable to improvement through code, and a lot of the improvements are surprisingly low-hanging fruit” that could be facilitated with small programs.

Learning code can also help librarians customize and improve the usability of web-based resources and vendor interfaces and improve communication with a library’s IT staff and software vendors. This allows people with coding knowledge “to better characterize problems, specify goals, make intelligent cost-benefit decisions, and know when people are pulling the wool over your eyes (and when you’re asking for the impossible). It lets you be more a collaborator, less a supplicant,” she writes.

Jason Griffey, associate professor and head of library information technology for the University of Tennessee at Chattanooga (UTC) and LJ 2009 Mover & Shaker, agrees. “There’s huge amounts of utility,” he says. “The lowest possible level of utility is that you simply know how to talk to the people who are building the tools that you’re using. The ability to understand code, even if you don’t write it, comes with the ability to talk about it intelligently.”

Pirate project

Yelton mentioned projects by Griffey and Matthew ­Reidsma, web services librarian for Grand Valley State University (GVSU) in Michigan, to illustrate the potential that coding knowledge can have for the field.

Griffey says that he doesn’t consider himself a programmer and doesn’t write programs from scratch. But learning coding has made it possible for him to customize open source programs, such as WordPress plugins used by UTC, or, notably, to develop the LibraryBox fork of artist David Darts’s PirateBox project.

PirateBoxen are portable wireless file-sharing devices that allow anyone within range to upload and download files including photos, videos, music, and documents in total anonymity. As Griffey explained in an earlier interview with LJ (“Open Source LibraryBox Project Branches Out”), he thought that the underlying technology had a lot of potential for use in libraries, allowing easy downloading of Creative Commons–licensed content, ebooks from Project Gutenberg, or songs and artwork produced by local musicians and artists.

However, a totally anonymous file-sharing device could also allow illegal trafficking of copyrighted content or worse. So, Griffey removed portions of the PirateBox code that enabled anonymous uploading and has since added tweaks and user interface customizations tailored to libraries.

He started by following Darts’s step-by-step instructions to build a PirateBox using Linux-based OpenWrt firmware and a TP Link Portable N-Router. Then he explored the system and started experimenting. As Griffey notes, these types of projects can involve a lot of trial and error.

“Once I oriented myself and got a rough map of how the system was doing what it was doing, I would alter things and reload the system and see what happened. The first couple of times, I broke things really, really badly,” he laughs. “There were lots and lots of mistakes…but [breaking] things gave me other pieces of information. The negative feedback is just as valuable as the positive feedback when you’re trying to figure out how something works.”

Make it work

Where Griffey’s project explores relatively uncharted territory, Reidsma’s work with a vendor’s link resolver deals with problems that many librarians might find familiar.

“We use a lot of Serials Solutions products. I like them a lot, and I think functionally they’re great,” Reidsma says.

Yet he didn’t like the way the system’s link resolver was displaying search results. In one of the library’s first usability tests of the system, it became clear that the design was confusing to users. Rather than clicking on article links, most users were instead clicking on the name of the database from which the article was sourced.

“The layout seems to be much more useful for how Serials Solutions wants to display its information from its database, [rather] than for how users actually interact with citations,” he says. “So I wrote a script a couple of years ago. As the page loads, it just grabs all of the relevant information…and rewrites the whole page on the fly.”

With only a minor lag, the script is invisible to users, and Reidsma’s more intuitive design helps them find what they are looking for more quickly.

Starting simple

As the previous chair of the LITA Mobile Computing Interest Group (2010–12), founding editor of ALA’s Association of College & Research Libraries (ACRL) TechConnect blog, and active member of the LITA/ALCTS Code Year Interest Group, Bohyun Kim, the digital access librarian for Florida International University Medical Library, has become another leading advocate for librarians learning to code.

In a 2012 TechConnect post, she acknowledged that many Code Year participants are likely to have trouble fitting regular coding lessons into their busy schedules but encouraged people to build their confidence and renew their interest by jumping in and writing something simple and practical.

“There is never such a time when you already know everything needed for a project before you start working on the project,” she says. “In most cases, you discover what you need to learn only after you start a project and run into a problem that you need to solve.”

In her ACRL TechConnect blog posts, Kim demonstrates how one can use AJAX (Asynchronous JavaScript and XML) to pull data from Flickr, Reddit, and Pinboard APIs (application programming interfaces) and display them on a library’s website. Using the same concepts, it’s possible to “mash up data feeds from multiple providers and create something completely new and interesting such as HealthMap, iSpecies, and Housing Maps,” she writes.

“You can get geographic data from Google Maps and health data from the U.S. Centers for Disease Control and Prevention, for example, and mash them up and present [them] in a way that you think is meaningful to your patrons,” Kim says. “I think it would be a very interesting topic for libraries, which need to play a more active role in information dissemination in ways that can capture people’s attention. In the past, libraries have been focusing on information acquisition, organization, and access and attended the needs of library patrons who visit the library to use its resources. But now that information is not scarce but abundant and people’s attention is difficult to come by, libraries will need to explore new ways to serve their patrons and address their changing information needs. Coding skills will help libraries to adapt themselves to this new environment of information abundance.”

Diving in

In addition to the JavaScript programming that the Library Code Year Interest Group is focusing on, Python and Ruby are good programming languages to start with, Yelton says.

“They’re full-featured programming languages, but they’re more approachable,” she explains. “There’s a lot of good tools out there for helping you rapidly build things that are really complicated—web frameworks getting multiuser websites that are full of dynamic content up and running without having to know a lot about security or databases or what have you.”

Over the years, the field of computer science has earned a reputation as a bit of a boys’ club in which many consider asking for help an option of last resort. That type of culture can feel unwelcoming to newcomers. While Yelton says that her personal experience had been rarely negative, she acknowledges that “in code, it’s overwhelmingly men, and some of those spaces can be intimidating to people who aren’t experts and to women.”

This is another advantage of Python and Ruby, Yelton says. “Both of those languages also have communities that do a lot of outreach to newbies, and are explicitly pro-diversity.”

For example, the Boston Python user group hosts an annual weekend workshop aimed at introducing women to the programming language in a project-driven setting. Similar programs have been offered in cities including Chicago and Philadelphia, Yelton says, and several members of the Library Code Year Interest Group have taken and/or led these workshops. Using these courses as a guide, the group plans to host a Python preconference prior to ALA’s annual conference this summer in Chicago.

“I’m really looking forward to adapting [the workshop] for librarians,” Yelton says.

Finding aid

Programming, in general, is becoming more collaborative and open, and Harvard Law’s Spina suggests that interested librarians explore the variety of formats that are now available to start learning.

“There’s a lot of different resources out there, and you have to know a little bit about what’s available to you and how you learn the best,” she says.

Academic librarians, in particular, could look into taking classes at the schools where they work. Also, free online lectures and tutorials are proliferating for several topics related to coding. Or they could check to see if their institution has a relationship with Lynda.com, a subscription-based site that offers extensive, detailed tutorials on a variety of software packages and programming languages including JavaScript and Ruby.

“A lot of places already have a subscription that you might not realize you have access to,” Spina says. “But there’s also a lot of things that people can do if they look around their local area. I’ve participated in both Ruby and Python workshops locally here in Boston, with organizations that aren’t geared toward librarians but are geared toward helping beginners get started with those languages. That’s great for somebody who likes to work more in a group, or thinks that that helps them to keep up with it.”

The library field also has plenty of untapped potential for building a coding community of its own, Kim believes. One goal of her November 9 presentation “Geek Out: Adding Coding Skills to Your Professional Repertoire” at the 2012 Charleston Conference was to reignite interest in the subject and inspire more librarians to get involved.

“I get this impression that there are so many people who are interested in this and so many people who are capable of learning this and doing something useful,” she says.

Haskell tutorial by Justin Ward by Nayu Kim, Attribution-NonCommercial License

As part the library’s efforts to raise awareness about poetry leading up to National Poetry Month in April, NYPL is encouraging aspiring poets to “follow @NYPL on Twitter, and submit three poetic Tweets in English as public posts on your Twitter stream between March 1 and 10, 2013.” Each set of three poems will constitute a single entry. To qualify, all three must contain the @NYPL Twitter handle, and at least one of the tweets must reference libraries, books, reading, or New York City.

“Twitter seems like the perfect medium for this contest,” Johannes Neuer, NYPL Associate Director of Marketing, told LJ. “It has a wide reach and requires a lot of discipline and creativity because it’s restrictive [in terms of character count], which makes writing for it challenging.”

Neuer said that the contest was partly inspired by the Twitter Fiction Festival—a five-day, experimental virtual storytelling event organized last fall by Twitter, NYPL Labs, The Brown Institute for Media Innovation, and the Plympton literary studio devoted to ‘”serialized fiction for digital reading.”

“It was inspiring to see how well this microblogging platform is suited for writers, and I’m very much looking forward to seeing the poems that are published,” he said.

Ten winners will be selected by a panel of judges, based on originality, creativity, and artistic quality. Each winner will receive a set of poetry books including Red Doc> by Anne Carson, Quick Question: New Poems by John Ashbery, Place: New Poems by Jorie Graham, The Narrow Road to the Interior by Kimiko Hahn, and The Collected Poems of Lucille Clifton 1965-2010 by Lucille Clifton.

Their work will also receive significant exposure. Each day during National Poetry Month in April, NYPL will highlight one of the 30 winning poems in its social media channels, reaching more than one million of the library’s fans and followers. And, winners could potentially be selected for inclusion in an upcoming special edition NYPL poetry ebook.

Writers and poets interested in participating must first register, so that NYPL has their twitter handle and contact information available. Requiring participants to include the @NYPL handle in each submission will enable NYPL’s Meltwater Buzz social media monitoring software to capture entries and match them to this list of registrants. The panel of judges will then review all of the collected entries and select winners by March 18. Participants can submit one three-poem entry per day, and all poems must be original, unpublished, and must not have won any prior awards.

“We’re looking forward to reaching a lot of people with these poems, and inspiring them to engage with poetry—and maybe write poetry themselves—through retweets, commentary, likes, +1s, and blogs. And, of course, hopefully we’ll inspire some people to follow the New York Public Library year-round on our social media channels,” Neuer said.