November 19, 2017

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#GiveaBook: Penguin Random House to Launch Book Donation Campaign with Save the Children

EH_141125_GiveaBook(Updated: 12/15/2014) Penguin Random House announced its November 29 launch of a social media-run book donation campaign, #GiveaBook, partnering with children’s nonprofit, Save the Children.

For every use of the hashtag #GiveaBook on Facebook and Twitter before December 25, Penguin Random House will donate a book to the Save the Children organization, up to 25,000 times.

Read the full press release:

New York, New York, November 20, 2014 — Penguin Random House, the world’s largest and most global trade book publisher, is announcing the launch of #GiveaBook, a newly created social media campaign designed to promote books as gifts this holiday season and give back to U.S. children in need.  For every use of the hashtag #GiveaBook on Facebook and Twitter before December 25, Penguin Random House will donate a book to the Save the Children organization, up to 25,000 times.

The #GiveaBook campaign officially begins on “Small Business Saturday” (November 29) and runs through December 24.  Born out of brainstorming sessions by Penguin Random House sales reps, #GiveaBook was designed to encompass books and authors from all publishers, for readers of all ages.  Follow the campaign on Twitter @giveabooknow and on Pinterest at www.pinterest.com/giveabooknow and become a friend on Facebook at www.facebook.com/giveabooknow . In conjunction with last night’s National Book Awards ceremony in New York City, the first #GiveaBook author videos were posted on the #GiveaBook Facebook page.

The campaign is issuing a #GiveaBook video challenge that encourages people everywhere to name a book they’re giving to a friend and why; challenge three friends to create their own #Giveabook videos; then post these videos online using the #GiveaBook hashtag.

Booksellers are also getting involved, creating their own #GiveaBook challenge videos and sharing them with their customers via social media, their websites, and e-mail newsletters. Some retailers are building creative #GiveaBook displays in their stores. Marketing materials for retailers are available for download at http://tinyurl.com/GiveaBook.

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Comments

  1. Neither of the websites linked in the supposed press release seem to mention this campaign. Furthermore, the Penguin Random House Facebook page uses #giveabook as a campaign for people to give books to their loved ones and to offer suggested books to give as gifts. I couldn’t find anything about book donations linked to using this hash tag . Has this information been verified with the publisher?

    • Carolyn Sun Carolyn Sun says:

      The #GiveaBook social media campaign that benefits Save the Children was verified through the publisher, however the press release does not appear to be prominently displayed on the Penguin Random House website, if at all. I forwarded your comment to my contact at Random House. For now, if you follow the #GiveaBook thread on Twitter, you can find more information about the book donation collaboration with Save the Children. Thanks.