All things Dr. Seuss were in the air Monday at the 42nd branch of the New York Public Library, including a sea of students sporting Cat in the Hat hats in an attempt to set a Guinness Book World Record, a read-aloud of Mr. Brown Can Moo! Can You? by NASCAR Cup Series champion Jeff Gordon, and even a visit from the Cat in the Hat himself. These festivities marked Random House Children’s Books and Dr. Seuss Enterprises’ launch of the “Hats Off to Dr. Seuss!” campaign, a yearlong celebration of the famed children’s book author that coincides with the 75th anniversary of The 500 Hats of Bartholomew Cubbins.
This first stop for the campaign also included an announcement of a new partnership between Random House Children’s Books, Dr. Seuss Enterprises, and the Jeff Gordon Children’s Foundation, an organization dedicated to finding a cure for pediatric cancer.
As part of the new “Hats Off to Hope!” initiative, Random House Children’s Books and Dr. Seuss Enterprises will donate red-and-white-striped Cat in the Hat stovepipe hats as well as books by Dr. Seuss to hospitals all over the country that are part of the Children’s Oncology Group Network.
With over 250 students from P.S. 41 sporting the famed stovepipe hats, the world record for most people wearing Dr. Seuss-style hats was set. Following this record-setting achievement, the students were invited to see the “Hats Off to Dr. Seuss” Special Exhibition.
Featuring hats from Dr. Seuss’s personal collection as well as reproductions from his original artwork, the exhibition honors his love of hats, which he saw as magical and transformational. Curated by Chase Art Companies, the exhibit will remain at NYPL until February 11, and then will tour the country.